#persuasion
Dividing Language Features and literary devices into imaginative and persuasive categories is somewhat arbitrary. All of the Imaginative Language Features listed may be found in persuasive texts, and used for persuasion, however the following are specifically persuasive. And are seperated into Categories based on Modes of Persuasion
| Feature | Meaning |
|---|
| Anaphora | The repetition of a word or phrase at the beginning of successive clauses. |
| Attacks and praise | Affirming one idea or person while criticising their opposite. |
| Colloquialism | Using vernacular or even slang language, often to appeal to the ‘everyday’ person. |
| Cumulation | Sometimes called the ‘rule of three’, cumulation refers to the accumulation (heaping up) of descriptive words or phrases. |
| Emotive Language | Language that is highly emotional, designed to provoke an emotional response in the audience |
| Emphasis | The devices of repetition, alliteration or Cumulation, used to add emphasiss to or reinforce an idea. |
| Generalisation | A statement that is expanded from a specific situation to a broad one, suggesting that what is true for some is true for most or all. |
| Hyperbole | A deliberate exaggeration not meant to be taken literally. |
| Inclusive language | Language such as personal pronouns (e.g. ‘we’, ‘us’, ‘our’), that makes the audience feel included in the writer’s argument. |
| Litotes | An ironic understatement in which an idea is expressed as not being its oppositite (e.g. ‘not at all bad’) |
| Repetition | The use of a key phrase, idea or image at multiple points. |
| Rhetorical question | A question that is posed not ti elicit an answer but to enocourage that audience to think |
| Feature | Meaning |
|---|
| Aphorism | A Short statement of belief or opinion that is expressed as a truth |
| Evidence | Facts or examples used to support an argument |
| Expert Opinions | The inclusion of quotes or research from those who might be considered credible sources of information on the topic |
| Formal Language | Language that conforms to the proper rules of grammar and is appropriate to address an educated or unfamiliar audience. |
| Jargon | Terminology that is specific to or part of the discourse of a topic |
| Statistics | The presentation and analysis of data, often expressed numerically. |
| Tricolon | A series of three words, phrases, or sentences that are parallel in structure, length, and/or rhythm, adding weight to a point. |
| Feature | Meaning |
|---|
| Anecdote | A short, personal story about an experience of the speaker or writer, used to establish their familiarty with the topic |
| Credentials | References to the writer or speaker’s qualifications or past experience to add credibility. |
| Testimonials | Endorsements from experts or celebrities in support of the speaker or writer. |
